As a word, engagement is meaningless. It’s a stand-in for any number of measurements collected by the tracking technology embedded into every website, app, and TV. For Google, engagement might mean the number of times an ad is seen. To Instagram, engagement is probably a complex formula comprising likes, comments, and follows. Netflix could count the number of hours the average person spends watching Friends as engagement.
Engagement is an antimetric
Engagement is an antimetric
Engagement is an antimetric
As a word, engagement is meaningless. It’s a stand-in for any number of measurements collected by the tracking technology embedded into every website, app, and TV. For Google, engagement might mean the number of times an ad is seen. To Instagram, engagement is probably a complex formula comprising likes, comments, and follows. Netflix could count the number of hours the average person spends watching Friends as engagement.