User Experiences that Matter

Share this post

Engagement is an antimetric

substack.antonsten.com

Engagement is an antimetric

Anton Sten
Feb 14, 2020
Share this post

Engagement is an antimetric

substack.antonsten.com

As a word, engagement is meaningless. It’s a stand-in for any number of measurements collected by the tracking technology embedded into every website, app, and TV. For Google, engagement might mean the number of times an ad is seen. To Instagram, engagement is probably a complex formula comprising likes, comments, and follows. Netflix could count the number of hours the average person spends watching Friends as engagement.



A meaningless word, but a meaningful measurement; engagement drives algorithms. So engagement is closely monitored. Right now, product managers, designers, and engineers are planning, building, and shipping to drive more engagement. Those measurements feed the formulae that guide what shows we watch, what ads we see, and what products we buy.Engagement is an antimetric

Matthew Ström is quickly rising to become one of my favorite bloggers.

Share this post

Engagement is an antimetric

substack.antonsten.com
Previous
Next
Comments
TopNewCommunity

No posts

Ready for more?

© 2023 Anton Sten, Le Petit Garcon AB
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing