“But the skilled and ethical sales person, now they know that a potential user doesn’t care about you as much as he cares about what this means for him. The good sales person knows you don’t care about technical details or even features. You care about what those features mean to you. The good sales person knows it isn’t even about benefits, but about the benefits you care about.”
Groundwork for Creating Great User Experiences
Groundwork for Creating Great User…
Groundwork for Creating Great User Experiences
“But the skilled and ethical sales person, now they know that a potential user doesn’t care about you as much as he cares about what this means for him. The good sales person knows you don’t care about technical details or even features. You care about what those features mean to you. The good sales person knows it isn’t even about benefits, but about the benefits you care about.”