Discover more from User Experiences that Matter
I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on. In fact, thousands of smart people incl. designers from Amazon, IDEO, Figma and Shopify are subscribers.
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Groundwork for Creating Great User Experiences
“But the skilled and ethical sales person, now they know that a potential user doesn’t care about you as much as he cares about what this means for him. The good sales person knows you don’t care about technical details or even features. You care about what those features mean to you. The good sales person knows it isn’t even about benefits, but about the benefits you care about.”
Or what I would call the groundwork for creating great user experiences. Read the entire piece here.