Hi! So, you're a visual designer. Let's say you've been hired on for a new project, what's the first application you open? Is it Sketch or Figma? If so, you may have just made a rookie mistake. I have every confidence that you made something stunningly beautiful, but did it really live up to the needs of the client... did it actually solve their problem? This week I took the time to talk about this because, honestly, this is how I started out. After 20 years of experience,
Designers: design less, think more
Designers: design less, think more
Designers: design less, think more
Hi! So, you're a visual designer. Let's say you've been hired on for a new project, what's the first application you open? Is it Sketch or Figma? If so, you may have just made a rookie mistake. I have every confidence that you made something stunningly beautiful, but did it really live up to the needs of the client... did it actually solve their problem? This week I took the time to talk about this because, honestly, this is how I started out. After 20 years of experience,