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Designers: design less, think more
So, you're a visual designer. Let's say you've been hired on for a new project, what's the first application you open? Is it Sketch or Figma? If so, you may have just made a rookie mistake. I have every confidence that you made something stunningly beautiful, but did it really live up to the needs of the client... did it actually solve their problem? This week I took the time to talk about this because, honestly, this is how I started out. After 20 years of experience, I've found a process that works and would love to talk about that and what it means to share it with others!
I hope you're healthy and that you'll get to enjoy these last days of summer if you're in the northern hemisphere.
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