Due to my recent explorations of AI Ethics - specifically in the design field - I’ve been thinking more and more about values and what they mean to us. As a small-business owner, my personal values are of course heavily tied to the values of my company. But it’s also interesting, refreshing, and scary to question the values that you live by day to day. Values that you inherited from previous generations might not align with who you really are today or want to be in the future. Both individuals and companies have a responsibility to question and, if needed, align their values.