Which comes first: the chicken or the egg? A company I’m working with is facing a choice that most startups share. Should we focus on making the product go from good to great – or – should we focus on sales and user growth? The chicken response would be for a making great product. If we don’t have a great product, we won’t be able to grow the user base and have paying customers. If the product doesn’t live up to it’s promise, the customer’s perception may be permanently damaged. An app that doesn’t provide value in the first 10 seconds can count on being deleted and never downloaded again. Create a product that users love and they will be loyal.
Product or Sales? Chicken or Egg?
Product or Sales? Chicken or Egg?
Product or Sales? Chicken or Egg?
Which comes first: the chicken or the egg? A company I’m working with is facing a choice that most startups share. Should we focus on making the product go from good to great – or – should we focus on sales and user growth? The chicken response would be for a making great product. If we don’t have a great product, we won’t be able to grow the user base and have paying customers. If the product doesn’t live up to it’s promise, the customer’s perception may be permanently damaged. An app that doesn’t provide value in the first 10 seconds can count on being deleted and never downloaded again. Create a product that users love and they will be loyal.
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