Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely
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These issues make it clear that having an ad for “Install App” has a high cost in terms of causing an often severe negative impact on users’ product-browsing and -purchasing experience on the mobile website. During our testing “Install App” banners were the direct and sole cause of several abandonments of some of the world’s largest e-commerce websites.
Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely
Mobile E-Commerce UX: Deemphasize ‘Install…
Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely
These issues make it clear that having an ad for “Install App” has a high cost in terms of causing an often severe negative impact on users’ product-browsing and -purchasing experience on the mobile website. During our testing “Install App” banners were the direct and sole cause of several abandonments of some of the world’s largest e-commerce websites.