I can't imagine someone I know (like my hairdresser) receiving an incoming call from me and instead end up talking with my digital voice assistant. It's a great example of how from a technology standpoint, it may seem like the best thing ever. However, from a human perspective, it's downright insulting to the person on the other end who realizes that you can't even spare the 30 seconds it takes to call them yourself to make an appointment. This feature would make much more sense if the small business that you were calling had its own automated response capability. However, at that point, one has to ask why a phone call would even be needed in the first place.Above Avalon Daily Newsletter 2018-05-09

One of the core differences between Apple and Google is that while Apple is driven out of human needs, Google is driven out of technical capabilities. When you're trying to create human services, it needs to take the human element into account far more.