Design Systems: Better UX through Defined Standards
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I was recently asked to help a client develop a new cohesive visual identity. Their business is growing and, in our conversations, their CEO expressed concerns regarding their coming expansions into new markets. One reason he wanted to focus on a new visual identity was was due to fears that local markets would “play around” with the visual identity and, in a year’s time, their product portfolio would be a scattered mess. He wanted to make sure that they had a brand that everyone would stick to without “exploring” their own creative agendas.
Design Systems: Better UX through Defined Standards
Design Systems: Better UX through Defined…
Design Systems: Better UX through Defined Standards
I was recently asked to help a client develop a new cohesive visual identity. Their business is growing and, in our conversations, their CEO expressed concerns regarding their coming expansions into new markets. One reason he wanted to focus on a new visual identity was was due to fears that local markets would “play around” with the visual identity and, in a year’s time, their product portfolio would be a scattered mess. He wanted to make sure that they had a brand that everyone would stick to without “exploring” their own creative agendas.