It's easy to look at Apple's headphone strategy as nothing more than the company expanding its iPhone accessories. However, there is much more value found with wireless headphones, and it comes back to controlling sound on the go. It is not unreasonable to assume Apple will have at least 25M people wearing wireless Apple-branded headphones (containing a Wx chip) by the end of the year. Add in Beats, and the number is even higher. By the end of 2019, the number may exceed 50M people. Given the very high customer satisfaction levels found with the initial version of AirPods, one can assume current AirPods users are likely to buy updated versions of the product down the road.
Apple’s "Sound on the Go" Strategy
Apple’s "Sound on the Go" Strategy
Apple’s "Sound on the Go" Strategy
It's easy to look at Apple's headphone strategy as nothing more than the company expanding its iPhone accessories. However, there is much more value found with wireless headphones, and it comes back to controlling sound on the go. It is not unreasonable to assume Apple will have at least 25M people wearing wireless Apple-branded headphones (containing a Wx chip) by the end of the year. Add in Beats, and the number is even higher. By the end of 2019, the number may exceed 50M people. Given the very high customer satisfaction levels found with the initial version of AirPods, one can assume current AirPods users are likely to buy updated versions of the product down the road.