Advertising: contextual vs. behavioral and why it matters
substack.antonsten.com
This might come as a surprise to some of you, but I haven't always worked with UX. In fact, my last few full time positions were at advertising agencies where I worked on advertising campaigns and not digital products and tools. This was a very different time, of course, as it was pre-content marketing, pre-influencers, and pre-"thought leaders" (
Advertising: contextual vs. behavioral and why it matters
Advertising: contextual vs. behavioral and…
Advertising: contextual vs. behavioral and why it matters
This might come as a surprise to some of you, but I haven't always worked with UX. In fact, my last few full time positions were at advertising agencies where I worked on advertising campaigns and not digital products and tools. This was a very different time, of course, as it was pre-content marketing, pre-influencers, and pre-"thought leaders" (