Great notes from Luke W from Max van der Heijden's lessons learnt from the A/B testing culture at Booking.com. Bullet points that stuck out to me: Booking.com books 1.5 million room nights per day. That's a lot of opportunity to learn and optimize. More than 40% of all Booking.com sales happen on mobile.
Living a Testing Culture
Living a Testing Culture
Living a Testing Culture
Great notes from Luke W from Max van der Heijden's lessons learnt from the A/B testing culture at Booking.com. Bullet points that stuck out to me: Booking.com books 1.5 million room nights per day. That's a lot of opportunity to learn and optimize. More than 40% of all Booking.com sales happen on mobile.
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