Give them candy: small details make all the difference
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When we're designing digital experiences, we focus on the big stuff - the overall experience. We discuss things like information architecture, user flows, research, and visual identities. When we're working with an e-commerce solution, we discuss the full checkout experience, but rarely discuss the things that will actually make our users remember us - and even talk about us. This makes perfect sense, because the checkout experience is what will make the meal. But in order to have users that
Give them candy: small details make all the difference
Give them candy: small details make all the…
Give them candy: small details make all the difference
When we're designing digital experiences, we focus on the big stuff - the overall experience. We discuss things like information architecture, user flows, research, and visual identities. When we're working with an e-commerce solution, we discuss the full checkout experience, but rarely discuss the things that will actually make our users remember us - and even talk about us. This makes perfect sense, because the checkout experience is what will make the meal. But in order to have users that