User Experiences that Matter

Share this post

The USER

substack.antonsten.com

The USER

Anton Sten
Apr 8, 2020
Share this post

The USER

substack.antonsten.com

Therefore whenever I am lost, whenever I am not sure what I should do, whenever I feel trapped between stakeholder decisions, I return back to the keyword in my title—USER. I am here to remind the business that the user is not some mythical antelope or amorphous blob of millennials. Rather they are the most valuable aspect of their business, and in the end, best practices, conventions, trends, marketing ploys, and design programs don’t matter if their real-life user doesn’t or can’t or won’t.The golden rules of UX

Share this post

The USER

substack.antonsten.com
Previous
Next
Comments
TopNewCommunity

No posts

Ready for more?

© 2023 Anton Sten, Le Petit Garcon AB
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing