User Experiences that Matter

Share this post

Specialize

substack.antonsten.com

Discover more from User Experiences that Matter

I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on. In fact, thousands of smart people incl. designers from Amazon, IDEO, Figma and Shopify are subscribers.
Over 2,000 subscribers
Continue reading
Sign in

Specialize

Anton Sten
Feb 28, 2018
Share this post

Specialize

substack.antonsten.com
Share

My number one tip for marketers seeking to grow their career opportunities is this: specialize. Specialize deeply. I don’t mean “SEO” or “Email marketing,” I mean specialization like “I’m the best link-focused SEO for the mobile gaming world.” Expanding from a specialization (if you so choose) is vastly easier, in my experience, than becoming known for a broad practice. This is equally true for companies as for individuals. Five tidbits of advice

This follow the same advice that Dan Mall lays out in Mastering Freelance - while being a Javascript developer is great, being a Javascript developer for travel sites is far better. It's all about how easily a potential client can determine if you're a good fit or not.

Share this post

Specialize

substack.antonsten.com
Share
Previous
Next
Comments
Top
New
Community

No posts

Ready for more?

© 2023 Anton Sten, Le Petit Garcon AB
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing