How putting a price on speed helped one retailer increase mobile revenue in just 2 months
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While Olsson himself was immediately sold by the idea, convincing K-Rauta’s internal stakeholders of the need for speed was less easy. “It’s difficult to connect speed with revenue, which understandably doesn’t sit well with most C-levels. I’ve learned that having a checklist or one-pager that stresses the importance of speed can do wonders – the key is keeping the information bite-sized, and focusing on product data and direct impact.”
How putting a price on speed helped one retailer increase mobile revenue in just 2 months
How putting a price on speed helped one…
How putting a price on speed helped one retailer increase mobile revenue in just 2 months
While Olsson himself was immediately sold by the idea, convincing K-Rauta’s internal stakeholders of the need for speed was less easy. “It’s difficult to connect speed with revenue, which understandably doesn’t sit well with most C-levels. I’ve learned that having a checklist or one-pager that stresses the importance of speed can do wonders – the key is keeping the information bite-sized, and focusing on product data and direct impact.”