Notion strives to solve problems in a delightful way. They serve three distinct audiences: Individuals who use it in single-player mode, Small businesses or teams who adopt it self-service and Enterprises that use it department- or company-wide and typically interact with Notion’s sales team.

Camille explained that this broad range of customers drives Notion to be serious about segmentation. Getting to a high level of specificity in their key content—like onboarding emails—enables them to connect effectively with prospects and users. It’s all about understanding how different personas use Notion and how they benefit from it. Notion’s Marketing Secrets for Small Teams with Big Dreams