For me, the most significant insight was to understand that a newsletter was a relationship — a chance to serve. Not just to sell. An example. You have two friends. One who calls you and always wants something. Then the other friend, who just calls to see how you are, and tells you about a film you would love or a podcast you should listen to.
A newsletter is a relationship
A newsletter is a relationship
A newsletter is a relationship
For me, the most significant insight was to understand that a newsletter was a relationship — a chance to serve. Not just to sell. An example. You have two friends. One who calls you and always wants something. Then the other friend, who just calls to see how you are, and tells you about a film you would love or a podcast you should listen to.