Language is so powerful š¬
Hey!
As you may know, I always tend to tweak and tinkle with the newsletter and its structure. So this will be one of those emails without a major new post, but instead, some of my unfinished thinking. Throughout my career, Iāve found that some of the best things stem from voicing unfinished thinking aloud.
This brings me to this quote from Sir Jony Ive that I recently read:
One surprising thing about Iveās approach is that conversation, rather than sketches, is how he often begins a project. Thinkingāand then speaking about that thinkingāis the raw material he works with. āLanguage is so powerful,ā Ive says. āIf [I say] Iām going to design a chair, think how dangerous that is. Because youāve just said chair, youāve just said no to a thousand ideas.
āThis is where it gets exciting,ā he says. āYou have an ideaāwhich is unproven and isnāt resolved, since a resolved idea is a productāand the only tangible thing about the idea are the problems. When someone says itās not possible, and all you are being shown is why itās not possible, you have to think and behave in a different way. [You have to say], from a place of courage, I believe it is possible.Ā
Thinking, speaking - or writing - all uses the same powerful tool, language. Long-time readers will know that this is something Iāve highlighted again and again. Designers should write. How to get started? Just write.
If you donāt want to take my word for it, perhaps some of these respected design leaders will convince you:
Thatās it for today folks - here are three links I think you should check out:
Iām curious to know what people thought about the interview with Matthew, too long? too short? good? bad? Should I do more of these? Let me know!
Until next time ā„ļø
Anton