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Humans, not users
User experience design has led us to use a certain vocabulary: Instead of seeing human beings with goals and attitudes, we see users. We use words like subscribers, subs, visitors, spenders, whales or even just “traffic” or “installs” to refer to them. We assign a role to them. UX design dehumanizes people.
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How do you create Human Experiences, instead of User Experiences? Humans, not users