Friction is largely underrated in user experience design. Some of the people who understand friction’s effect best, alas, are those purposely designing privacy controls to make them even just a bit harder to use, understand, or discover.

The lack of friction in the Sign In With Apple experience — especially using a device with Face ID or Touch ID — is a key part of why I expect it to be successful. It’s not just more private than signing in with Google or Facebook, it’s as good or better in terms of how few steps it takes.
Designers need to design for what people will do, not what people should, in theory, do.**[You care more about your privacy than you think](https://daringfireball.net/linked/2019/06/17/warzel-caring-about-privacy)**