First to market don't always succeed


How you’ve been? I’m doing well, thanks for asking. This weekend the Premier League kicks off again and I’m (fingers crossed!) looking forward to a season with crowds back in the stands.

As promised, I have more articles coming your way so I hope you like this one too.

The market presses on us. It has an urgency. We are told that the first to market is who succeeds. They are the ones that corner the market. That may be true - in the short term - but they rarely have staying power since they didn't plan properly for the future. What does that mean for the design process? It means that if we want our organizations/clients to actually succeed we need to slow down, be intentional, and support design systems.

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What I’ve read

Finally, I’ve been thinking about this a lot lately: