Analytics are reshaping fashion’s old-school instincts

It’s important to “break your own news”, says Ed Burstell, senior vice president of product innovation at Neiman Marcus. “Look at Gucci — it is the biggest phenomenon of the last couple of years, and it certainly wasn’t waiting around to see if it would be a trend. It put its flag in the sand and said, ‘This is it.’”Analytics are reshaping fashion's old-school instincts