

Discover more from User Experiences that Matter
I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on. In fact, thousands of smart people incl. designers from Amazon, IDEO, Figma and Shopify are subscribers.
Over 2,000 subscribers
Continue reading
Apple VP Nick Law: creative agencies must learn new capabilities or they’re f*cked
Well, that’s a problem with the word ‘digital’. This is why I always thought the title of chief digital officer was absurd. It’s like saying ‘chief air officer’. Everything is digital. You can’t compare a very narrow set of formats that constitute traditional advertising – broadcast, print, direct, radio – with digital. Digital is a suite, not just of platforms where you can buy media, but also of utility, of services, of transactions, of business. Digital is a membrane over society now. It’s central to the way we operate as humans.Apple VP Nick Law: creative agencies must learn new capabilities or they’re f*cked