User Experiences that Matter

Share this post

Big Mood Machine

substack.antonsten.com

Discover more from User Experiences that Matter

I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on. In fact, thousands of smart people incl. designers from Amazon, IDEO, Figma and Shopify are subscribers.
Over 2,000 subscribers
Continue reading
Sign in

Big Mood Machine

Anton Sten
Jun 13, 2019
Share this post

Big Mood Machine

substack.antonsten.com
Share

“At Spotify we have a personal relationship with over 191 million people who show us their true colors with zero filter,” reads a current advertising deck. “That’s a lot of authentic engagement with our audience: billions of data points every day across devices! This data fuels Spotify’s streaming intelligence—our secret weapon that gives brands the edge to be relevant in real-time moments.” Another brand-facing pitch proclaims: “The most exciting part? This new research is starting to reveal the streaming generation’s offline behaviors through their streaming habits.”Big Mood Machine

I prefer Spotify over Apple Music and generally think their playlists are better curated but something about this is deeply disturbing. The notion was always that "If you're not paying for the product, you are the product" - but with Spotify we are paying so one would assume that it would be enough. Apparently not.

Apple's bet on privacy is beginning to make more and more sense.

Share this post

Big Mood Machine

substack.antonsten.com
Share
Previous
Next
Comments
Top
New
Community

No posts

Ready for more?

© 2023 Anton Sten, Le Petit Garcon AB
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing