New beginnings 2021 💫


Let's start with the bad news:

I still haven't written anything new. But like I mentioned in the last email, I want the newsletter to evolve into something more than a one-way monologue for me to talk about a subject just to get your attention. So now that I have that out of the way, let me tell you about how 2021 has been treating me so far and at the end, I have an ask of you. Sound good? Good.

As I mentioned in my 2020 - Year in review, my (ex) wife and I decided to go separate ways. So back in September (October, maybe? -Is anyone else's perspective of time highly affected by the pandemic?) I was looking for a new place to call home. The usual process in Sweden is that when you buy an apartment, you get to move into it 3 months later. So during last week, I packed all of my belongings and moved to Malmö. It's still odd. I feel like I'm renting the place, but with all of my stuff here. I'm not entirely sure how I want it to look either. The last time I lived on my own, I was 19 and I know I don't want it to look like that apartment.

Despite having worked primarily remotely for the last 10 years, I've never had a home-office (well not an official one at least). It makes zero sense to look for an office to rent as everyone is, obviously, working from home too. So for the first time, I have my office at home. Let's see how that works out.

Speaking of work, you might have heard that the agency I was working for, Ueno, was bought by Twitter. Because my project is very much still running, we're in the process of moving everything to a new company. It should be, to say the least, an interesting experience.

And finally, here's my ask of you. Because I do want to get back to writing and sharing, if you have any questions at all - big or small - please feel free to ask me. I feel like my best writing has always stemmed from your questions, so give me as much content ideas as possible, please 🙂

Until next time, looking forward to hearing from you.


ps. You can always join my Slack if you want to chat with the rest of us!

What I've read

  1. No Meetings, No Deadlines, No Full-Time Employees - one of the most interesting articles I've read recently. Sahil is the founder of Gumroad and this is a way of running a business that I think will make more and more sense.

  2. Designing for moms, an edge-case of advertising - It's an old article (but still very relevant). I've been working closely with Louise for the last months and she's super smart.

  3. Find your people - I was caught by the sentence "I'm mostly trying to understand how it is you learn, how it is you perceive the world, and where you sort of think the edges are.".