Writing is part of UX? It sure is.

What if I told you a simple capital C could break a user’s experience? Working with a large, international team at IKEA has shown me that sometimes a capital C can slip through and that’s why we need to set rules and establish processes. It may even seem a little silly until your attention is drawn to that C instead of clicking `buy’, right? Click the link below and I’ll share my secret in this week’s post for saving your users from the dreaded capital C.

Writing as part of the UX process