Ho ho ho 🎅🏼

As we’re rapidly approaching the end of the year, it’s a good time to reflect on the past year and what we’ve been through.

This has been my first full year of blogging and writing. It had been many years since I last wrote like this and was a bit of a struggle to make the writing process feel natural. What I can tell you though is it’s done miracles for my work. Reflecting on the work I do and why I do it - both generally and on a sublevel - is proving to be really valuable. One of my most retweeted and shared stories of the year was “Be the Butcher, not the Supermarket”.

With the holidays coming up, I hope that you are able to wind down and spend some quiet time with your loved ones. If you’re looking for a great read on one of these quiet afternoons, here are my favorites from the past weeks:

• The State of UX in 2017
  

• Use this simple psychology rule to improve your customer experience
  

• Before you Grow
  

• Silicon Valley has an Empathy Vaccuum

Though this is the last newsletter of 2016, I’m looking forward to serving you with even better content in 2017.
The journey has just begun!

Until then - all the best

Your friend,
Anton