Hi

Writing my next book has gotten me to thinking about how I sold my first book and what I would do differently. Too many times people recommend raising prices using different marketing techniques (read: jedi mind tricks) to get more profitability, but that’s not what I’m about.

I believe that money is best earned by creating value for customers that outweighs their investment. Take a look at this week’s post to learn about how I look at value and how to leads to happier customers.

Have a great day,
Anton