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Why does User Experiences Matter anyway?

Anton Sten

Jan 12, 2016

Why User Experiences Matter

I hope you are having a great new year and I wanted to share some thoughts that came to me recently. After successfully launching my new book, “User Experiences that Matter”, (thanks to all of you!!) I realized that I didn’t really go into detail about the “why” in UX Design.

In this week’s article (and the first of the year!), I wanted to take a closer look at that and show you that that investing in your user experience will get you a dramatic ROI in 2016. So, take a few minutes to read this article and see how your business can benefit from a strong user experience.
Read: Why User Experiences Matter

ps. There's some minor updates to my website in terms of fonts and colors. I hope you update and find the reading experience improved!